Measuring Impact and Proving ROI
Beyond registrations and watch time, look at intent signals: saved resources, follow-up bookings, and cross-session journeys. One association tied post-event certification completions to specific workshop formats and scaled the winners.
Measuring Impact and Proving ROI
Measure sponsor value without intrusive pop-ups: opt-in demos, content downloads, and curated intros. A fintech event increased qualified leads by prioritizing problem-solution roundtables over generic booth pitches.